The Canadian General Electric (CGE) RM110 solid-state portable record player embodies a crucial intersection of mid-century consumer culture, material innovation, and shifting youth markets. Manufactured during the late 1960s and early 1970s, this record player was designed to cater to the emerging teenage and young adult demographic, symbolizing the growing demand for portable and accessible music consumption. Unlike traditional console record players, which were stationary, communal, and integrated into family spaces, the RM110 was compact, portable, and marketed toward individual consumers, particularly youth and teenaged audiences seeking autonomy in their music consumption.

This online report explores the CGE RM110’s significance in the broader context of mid-century music consumption, youth culture, and material innovation. The following sections examine: the physical properties of the RM110; its role in manufacturing and the branch plant economy through Canadian General Electric (CGE); the influence of plastics in its production and marketing; its appearances in print advertisements; and a deeper analysis of print advertisement case studies that shaped consumer behavior. Finally, a bibliography, providing key sources for further research.