Design Stories: Exploring Everyday ThingsMain MenuViking Roamer RM-315 RadioBlackberry Bold 9000CGE KE 860 Electric KettleGeneral Electric’s 1966 Mixer Gift SetTorcan 886P Desk FanBaby Champ 5110 RadioCGE Hair DryerNorthern Telecom DisplayphoneAmin Asgari, Jason Taylor, Jocelyn ZinSamson Dominion Ten-Ten HairsetterPedro Amaral, Markiyan Palisa, Maria PerriShayna Adivib7dacecf2514976340c9fee58413be50a837e99dMatteo De Sanctis2c7f0439bc7dbbce394cd0e83390508c4316e0f9Dylan Fleuelling724bd216cf74182c9eb4bf85f4606a9f90300f43Sanyukta Ghag97f13f26df5104f991a5c78bb41d5501520945a0Ipun Kandola03d267ee57ad9e450b2bdf7607c2a096f9e5b707Minjoo Kim49e4f45a5b4fbe8b16e096b51064bd70ed6cdfc2Jessica Lo7d943c8a531bf17a92d4ce73f45508d35571048bSam Loiselleb0bb424f55ffc54d35c4c41f04a27d6f1914a83aLuciana Loucel Morales3d71928b274e19c31fb29bde4fc89cfab59747ebShriya Mujumdar401f34f51ff8386c5fd4b09a5def6038ca96da55Binh Nguyen77159e04ccf5c117d1aafcf7d72182271cfe4379Madeleine North1716571a300e1e377a3f5a2800d66ac1abe953e4Hannah Palmier Blizzardb85a64743cf09ec2b4e0c037a864f93027666ab3John Emmanuel Sanchez33ea7858c1ccddd4c50514af2ce70aadfb85d654Veronika Straka4da98006d10b69194fdb4d8ffa5ee51bb82dc8e6Jersey Louise Stuart51967f8e0c22fbade42e8a48d7cf0a44ab625751Michelle Tieu6e71ec02b710e08ac76005bc08f9bbf8e71f73c6Shane Toyama9b06201b77bf32b849e009b2cbd92a7602c6bc69Kesha Upadhyay31af8fb220a8946dc1166ecfdd2597f5dd8d003cJillian Warneraab1e08d9b244e0aed9e36e52219fd40328c6753Amavi Weerakoon806c26de54e888d00f80819bd6ef5040b78ac4c6Jan Hadlawusers/jhadlaw1e125e7557d6dc997197c765699eef9bff624103
TF Saskatoon Star-Phoenix - August 12, 1962
1media/Saskatoon_Star_0812_1962_thumb.png2025-03-19T19:43:24-04:00Melanie Chang1f514d4c7dec2021a36745d3c040a1d0cac65edf1353Torcan fan ad from the August 12, 1962 issue of the Saskatoon Star-Phoenix.plain2025-03-29T12:45:05-04:00Saskatoon Star-Phoenix. 1962. [Torcan fan ad]. August 12, 1962. Newspaper advertisement. Google Books. https://books.google.ca/books?id=0DZgAAAAIBAJ&pg=PA12&dq=#v=.Melanie Chang1f514d4c7dec2021a36745d3c040a1d0cac65edf
Torcan fans were sold across Canada, with advertisements appearing in newspapers from Saskatchewan, Montreal and Windsor. The fan's widespread availability suggests that it was a popular and well-distributed product. According to York Archival Records, the artifact was located in Toronto, where Rotor Electric Co. Ltd. was based, further supporting the fan's local and national presence. Torcan products, including the 866P, were sold in major retail stores like Canadian Tire and Hudson's Bay. These stores were accessible to middle-class consumers, reinforcing the fan's status as a household staple.
The Torcan Brand and Its Market Position
Among the range of household items that Torcan produced, their fans were among their most popular products. However, their fans were among their most popular products, despite being priced higher than competitors like General Electric, likely due to Torcan being a smaller company. Torcan fans were marketed as durable and reliable, appealing to a growing middle class. Looking at ads from the time, it seems fans similar to the Torcan 866P cost around 7 to 8 dollars, which, for context, would be approximately $100 in modern times. This pricing strategy positioned Torcan as a more premium brand, catering to consumers who valued quality and longevity over affordability.
