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Vintage General Electric Hair Dryer Commercial, 1966
12025-03-14T12:28:58-04:00Mary Kristin Gozumbd912df0d238c893804395a90f6727bad3ebe8b513561966 television commercial for General Electric's Professional Portable Hair Dryer.full2025-03-17T19:35:23-04:00Mary Kristin Gozumbd912df0d238c893804395a90f6727bad3ebe8b5
With over 90% of Canadian households owning a television set by the 1960s, television commercials became an increasingly popular advertising medium of the decade (Fremeth 2010). Like many companies, GE capitalised on this by airing commercials of their hair dryers, including one from 1966 for their “Professional Portable Hair Dryer” which framed the product as a tool of convenience and luxury for women at home. With taglines including, “That feeling of luxury you get when you realize your hair is beautiful can be yours at home [...] Let the GE Professional Portable Hair Dryer help you be more beautiful,” (General Electric 1966, 00:03), the company evidently used ideas of luxury and beautification as its main selling points to its predominantly-woman audience, rather than focusing on its power or technological specifications.