Conclusion

(All) The post Second World War era saw more and more women entering the workforce, while still managing to fulfil housewife duties. The Ten-Ten’s post war consumerism and manufacturing innovations were reflected in the success of the quality product across North America.  Despite more women entering the workforce, gender roles still enforced beauty standards, expecting women to maintain a feminine mystique. This is evident in the advertisements discussed above, even though this portrayal of women was not entirely accurate; it was a marketing tactic. The Ten-Ten and similar products empowered women giving them the autonomy to take beauty into their own hands. Products like this gave women a quick, easy, and safe way to get a salon quality hairstyle from the comfort of their home. The hairsetter has been recreated over the years, but keeps its same general design and styling process, continuing to evolve, but always resorting back to earlier, simple designs.