Design Stories: Exploring Everyday Things

Viking

Electrohome sold its own branded radios, but the RM–315 was sold under Eaton’s brand name “Viking”.

Viking was a brand name exclusive to the Eaton’s  — it was only sold through the Eaton’s catalogues. In these catalogues the Viking brand was prominently advertised in all things electrical, with examples from the Archives of Ontario catalogues having ads of televisions, radios, freezers and refrigerators that belonged to the brand being sold.

This page has paths:

This page has tags:

Contents of this tag: