Design Stories: Exploring Everyday Things

Conclusion

The BlackBerry Curve 8900 was a thoughtfully designed device that demonstrated RIM’s skill in effectively segmenting the market. By providing an alternative to the more premium Bold series, RIM successfully appealed to users who appreciated BlackBerry’s renowned messaging and security features without the higher price tag. The lack of 3G and overall power was reflected in printed material and online internet reviews, leading to some scathing remarks. However, the overall reception was positive due to its unique screen resolution among Blackberries, and it stands as a unique point in Blackberry’s history due to its youthful presentation and slew of newly integrated entertainment features, bringing the Blackberry line of phones into the entertainment sphere.

The Curve 8900 may have had a relatively shortlived life cycle in a retailer sense, its date as a 2012 display phone shows it had a persistent effect, and continues to have one as a late-2000s and early 2010s tactile, early smarphone, Canadian nostalgia artifact.

This page has paths:

Contents of this path: