Conclusion
The BlackBerry Curve 8900 was a thoughtfully designed device that demonstrated RIM’s skill in effectively segmenting the market. By providing an alternative to the more premium Bold series, RIM successfully appealed to users who appreciated BlackBerry’s renowned messaging and security features without the higher price tag. The lack of 3G and overall power was reflected in printed material and online internet reviews, leading to some scathing remarks. However, the overall reception was positive due to its unique screen resolution among Blackberries, and it stands as a unique point in Blackberry’s history due to its youthful presentation and slew of newly integrated entertainment features, bringing the Blackberry line of phones into the entertainment sphere.