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• 1 media/GE Barrie Building.png 2025-03-26T15:24:25-04:00 Design Innovation and Industrial Context 34 image_header 2025-03-27T22:01:48-04:00
  
  The Space Age Influence
  
  General Electric played a key role in both space projects and everyday products. According to The Apollo Spacecraft: A Chronology, GE secured a contract with NASA between the 1960s and 1972 to engineer and text critical components for the Apollo program, such as electronics, control systems, and research vehicles for astronaut training (Ertel, 1969). Interestingly, while GE was working on the Apollo program, they were also producing the 1966 hand mixer. In fact, around the same time, in 1965, they created an engine for the Lunar Landing Research Vehicle (LLRV) and tested it out with astronauts in training (Ertel, 1969). This shows how versatile and innovative GE was. Their ability to balance advanced technology for space with practical household products suggests they understood their audience well and what was trending during that time. The 1966 food mixer reflects this, combining modern materials and design to appeal to consumers who were fascinated by the possibilities of the space age.
  
  When you look at everyday items, many show clear influences from space-age design. The space age began with the launch of Sputnik 1 on October 4, 1957 (Uri, 2017). Just a few years later, in 1966, General Electric released the M47 mixer, likely reflecting these emerging design trends. During this period, futuristic styles became a dominant part of popular culture. According to the article Be Bold: What Is a Space Age Aesthetic,

  “The roots of Space Age design can be traced back to the mid-20th century, as a bold response to the restrained aesthetics of traditional design and the simplicity of modernism. Designers sought to break free from conventional norms and venture into unexplored territories of creative expression” (Themistokleous, 2023).

  The 1966 GE mixer embodies these trends with its curved handle, smooth metallic finish, and minimalist shape. Its narrowing shape, resembling that of a spacecraft, is a notable design feature. The 1966 GE mixer not only embodies space-age aesthetics but also showcases how cultural shifts influenced both the design and manufacturing processes. The mixer’s modern materials and bold shape highlight the era's commitment to innovation, showing how General Electric successfully merged futuristic design with practical household functionality.
  
  
  Moffatt’s Archival Collections & Design Background 
  
  
  The Barrie CGE M1 series mixers from 1960 were not designed by Fred Moffatt, according to York University Archives & Special Collections (York University Archives, F0810, 2025).  The Toronto Star obituary states that Moffatt worked at Canadian General Electric for almost 50 years, including the 1960s. In this time of Canadian manufacturing pride, he was a prominent industrial designer at CGE, inventing the 1940 chrome dome kettle, "the first electric kettle in the world made only in Canada" (Toronto Star at Newspapers.com, 2006).
  
  In the Fred and Glenn Moffatt fonds finding aid, the biographical sketch states that Moffatt had a "handshake agreement that he would design only for CGE and that CGE would engage no other industrial designers" This exclusive arrangement, combined with his proven track record designing small appliances for the company, including electric lawnmowers, floor polishers, and heaters (York University Archives, F0810, Series S01092), strongly suggests he designed no major appliances during this period.
  
  The archive contains design drawings and technical documentation for CGE's 1950s-1960s small appliances, but none identifying Moffatt as the M1 mixer series designer (York University Archives, F0810, Scope and content, 2025). Given his role as CGE's lead industrial designer at this time, Moffatt may have affected or contributed to these mixer designs, even if historical documentation is scarce.
  
  Canada’s Industrial Growth and Challenges 
  
  CGE was Barrie's largest employer, with 140 workers and over two million "Made in Barrie" appliances in Canadian homes by 1952 (Staff, 2020d). During this time, Canadian department stores like Eaton's, Simpson's, and HBC dominated retail, with their advertising linking products to Canadian identity. Monod argues that "innovations in marketing did not happen without the stimulus of demand," while Belisle notes that these stores’ heavy advertising depicted products and customers in ways that reflected nationalist, gendered, racist, and classed views of Canadian society (Belisle, 2011).
  
  
  As tariff barriers decreased, Canadian manufacturers like CGE faced increased competition on the global market. This shift pushed them to produce uniquely Canadian goods. The article “Electricity: The magic medium” notes that multinational corporations in Canada began focusing more on locally developed products (1985). At the same time, CGE was strategically marketing its products as "Made in Canada" to appeal to rising economic nationalism and anti-American sentiments. Promotional materials likely emphasized the quality of Canadian manufacturing and linked customer support to the 630 Canadian workers at the Barrie factory, which produced millions of appliances, including the M1 mixers (Hiller, 1979).
  
  In 1950, CGE made a significant commitment to expanding its Canadian manufacturing presence by investing $14 million in a York County plant. This investment, highlighted in the Financial Post, occurred alongside discussions on limiting British machine tools to protect Canadian-made alternatives (The Financial Post, 1950). This was more than just a business decision; it was part of a broader industrial strategy that resonated with growing nationalist sentiment and reinforced CGE's image as a proud Canadian manufacturer.