“Where Could You Buy Me?”
Mail order catalogues however, had one shortcoming: shoppers would have had no way to determine the quality of the product without being able to actually test the radio unless they understood the specifications provided in the catalogues. Because of this, they likely relied on two key factors when making purchasing decisions: price and aesthetics, both of which were shown quite well in catalogues. Based on conclusions drawn from other sources, the tabletop Baby Champ 5110 Radio was priced at around $25 (Green Hills Great Finds, n.d.) to $35 (Jacks Antique Radios 2022), placing it on the lower-to-mid-range spectrum in terms of affordability compared to other radios released at the same time (and considering the income of its target audience).
Click below to read more about what made the Baby Champ 5110 stand out visually compared to its competitors!