Comparing advertisements for grooming products targeted at men during the same era highlights the stark differences in how advertisers attempted to sell their products to male versus female audiences. 

Gillette, a popular brand in the men’s grooming industry, marketed its razors with a focus on the product’s performance and technical superiority. Several of their television ads from the 1960s emphasized their ease of use, innovation, and sharp blades, promising that no other razor could, "shave as smooth, as clean, as close," (Gillette 1961, 00:08). Unlike much of GE’s women-targeted advertising for its hair dryer which promoted a lifestyle centered around domesticity and beauty, Gillette’s marketing from this era did not sell an aspirational version of masculinity. Instead, it positioned its razors as efficient tools rather than a means of transforming into an idealized version of a man by society’s standards.