From Household to Beauty: A Brief History of GE
General Electric was a well known dominant force in household appliances, and later expand their brand to creating tools for women’s personal care. Throughout the 1960s, the company became a major manufacturer of hairdryers, designing models which eventually became known for their durability, as well as their more modern design with innovative features. It was crucial for General Electric to prioritize safety by designing hair dryers with motors enclosed within the casing, which would reduce the risk of electrical hazards for users (CultureNL Museums n.d.). During the 1950s and 60s, bonnet hair dryers like this GE model gained popularity because they allowed for even heat distribution across the head (CultureNL Museums n.d.). Continuing into the late 19th century, General Electric eventually ventured into laser development in 1962 (CultureNL Museums n.d.).