Design Stories: Exploring Everyday ThingsMain MenuViking Roamer RM-315 RadioBlackberry Bold 9000CGE KE 860 Electric KettleGeneral Electric’s 1966 Mixer Gift SetTorcan 886P Desk FanBaby Champ 5110 RadioCGE Hair DryerNorthern Telecom DisplayphoneAmin Asgari, Jason Taylor, Jocelyn ZinSamson Dominion Ten-Ten HairsetterPedro Amaral, Markiyan Palisa, Maria PerriShayna Adivib7dacecf2514976340c9fee58413be50a837e99dMatteo De Sanctis2c7f0439bc7dbbce394cd0e83390508c4316e0f9Dylan Fleuelling724bd216cf74182c9eb4bf85f4606a9f90300f43Sanyukta Ghag97f13f26df5104f991a5c78bb41d5501520945a0Ipun Kandola03d267ee57ad9e450b2bdf7607c2a096f9e5b707Minjoo Kim49e4f45a5b4fbe8b16e096b51064bd70ed6cdfc2Jessica Lo7d943c8a531bf17a92d4ce73f45508d35571048bSam Loiselleb0bb424f55ffc54d35c4c41f04a27d6f1914a83aLuciana Loucel Morales3d71928b274e19c31fb29bde4fc89cfab59747ebShriya Mujumdar401f34f51ff8386c5fd4b09a5def6038ca96da55Binh Nguyen77159e04ccf5c117d1aafcf7d72182271cfe4379Madeleine North1716571a300e1e377a3f5a2800d66ac1abe953e4Hannah Palmier Blizzardb85a64743cf09ec2b4e0c037a864f93027666ab3John Emmanuel Sanchez33ea7858c1ccddd4c50514af2ce70aadfb85d654Veronika Straka4da98006d10b69194fdb4d8ffa5ee51bb82dc8e6Jersey Louise Stuart51967f8e0c22fbade42e8a48d7cf0a44ab625751Michelle Tieu6e71ec02b710e08ac76005bc08f9bbf8e71f73c6Shane Toyama9b06201b77bf32b849e009b2cbd92a7602c6bc69Kesha Upadhyay31af8fb220a8946dc1166ecfdd2597f5dd8d003cJillian Warneraab1e08d9b244e0aed9e36e52219fd40328c6753Amavi Weerakoon806c26de54e888d00f80819bd6ef5040b78ac4c6Jan Hadlawusers/jhadlaw1e125e7557d6dc997197c765699eef9bff624103
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1media/Optimism_Flowing_For_Displayphone (1)_thumb.png2025-03-27T00:41:09-04:00Jason Taylor030ee93401016aaf3ae13606a4c8b68d806a8fe81354Newspaper clipings from the Bellville Public Library, showcase the early advertising and branded language used by NT to sell their newest product.plain2025-03-28T10:12:12-04:00Belleville Public Library Archives. (1981, September 23). Belleville Intelligencer newspaper clipping.Amin Asgari Araghie74e2f1bb20ef03809181bc884697cc6ec371f1d
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12025-03-28T02:05:22-04:00Displayphone Sales & Impact6plain2025-03-28T12:15:35-04:00The Northern Telecom Displayphone entered the market at a time of economic uncertainty, which directly influenced its sales and adoption. Initially positioned as a cutting-edge communication device for corporate and government use, its high price—around $1,700 at launch (equivalent to nearly $5,800 today)—posed a significant barrier to widespread adoption. Large institutions with strong budgets were among the primary customers, but for smaller businesses and general consumers, the Displayphone was largely out of reach. Additionally, the device required ongoing maintenance, technical training, and infrastructure upgrades, further limiting its appeal.
One of the largest hurdles was the global economic downturn, which forced companies to be selective about their technological investments. The recession of the early 1980s led to budget cuts in numerous sectors, particularly in office technology and telecommunications. Businesses were prioritizing purchases that either streamlined existing workflows or integrated seamlessly with emerging personal computing systems, both areas where the Displayphone struggled. While Northern Telecom had intended for the device to revolutionize workplace communication, many firms opted to invest in standalone computers, which offered more versatility for daily operations.