Design Stories: Exploring Everyday Things

Displayphone Sales & Impact

The Northern Telecom Displayphone entered the market at a time of economic uncertainty, which directly influenced its sales and adoption. Initially positioned as a cutting-edge communication device for corporate and government use, its high price—around $1,700 at launch (equivalent to nearly $5,800 today)—posed a significant barrier to widespread adoption. Large institutions with strong budgets were among the primary customers, but for smaller businesses and general consumers, the Displayphone was largely out of reach. Additionally, the device required ongoing maintenance, technical training, and infrastructure upgrades, further limiting its appeal. 

One of the largest hurdles was the global economic downturn, which forced companies to be selective about their technological investments. The recession of the early 1980s led to budget cuts in numerous sectors, particularly in office technology and telecommunications. Businesses were prioritizing purchases that either streamlined existing workflows or integrated seamlessly with emerging personal computing systems, both areas where the Displayphone struggled. While Northern Telecom had intended for the device to revolutionize workplace communication, many firms opted to invest in standalone computers, which offered more versatility for daily operations.
 

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