The Cultural Shift of General Electric Mixers
The Influence of Space Age Aesthetics
When unboxing the appliance out of the packaging and physically interacting with the product, it was immediately observed how heavy the mixer was in weight when compared to modern-day mixers. However, the materials and appearance of the appliance are influenced by Space-age aesthetics, a prominent design trend that rose to popularity following the launch of the Sputnik Satellite in 1957 (Green, 2019). The characteristics of this movement are influenced by space exploration and embody sleek visuals by emphasizing boldness and futurism (Themistokleous, 2024). All while producing products from materials that are metallic and reflective (Themistokleous, 2024). Likewise, Space-age aesthetics places a great emphasis on efficiency and functionality while prioritizing designs that reflect technological advancement and forward-thinking (Themistokleous, 2024).
The Emergence of Digital Communities
Initially, the 1966 GE Mixer Gift Set was marketed and distributed as an innovative appliance with multiple functions. Present day, the appliance has developed sentimental value while becoming a desirable item to add to one’s collection (CoolCollections, 2019). This edition of the mixer is no longer developed or distributed within appliance stores, as now it is typically purchased second-hand through third-party sites such as eBay or private sellers.
As the mixer has transitioned in value and application, it has established digital communities of like-minded individuals (CoolCollections, 2019). Through the discovery of social media threads dedicated to these appliances, it revealed how these communities actively collaborate and communicate with one another all while bonding over similar interests (CoolCollections, 2019).
