The Blackberry Bold 9000 was an iconic flagship smartphone created by Research in Motion (now BlackBerry Limited), launched on August 22, 2008. Known for its innovative features and sophisticated style, it is recognized to be the most premium BlackBerry to date. While the BlackBerry Bold 9000 eventually disappeared from the market, it has proven to have a persevering design that makes users return for its culturally adjusted purpose of productivity and minimized consumption in Western culture, where high productivity and screen consumption have normalized since the Bold 9000's initial conception.