Design Stories: Exploring Everyday Things

How was it marketed and distributed?

The Blackberry Bold 9000 was considered an iconic piece of technology and was regarded as a symbol for class, prestige and sophistication. Being used by a variety of influential and successful individuals, the phone's image quickly became one of urbanity and worldliness. Mediation and distribution of this product was enormously influential in creating a strong identity, not just for this model but also for Blackberry as a whole.

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